RESORT DININGREIMAGINED for
A NEW AUDIENCE
BRAND MARKETING • INFLUENCER PARTNERSHIPS
This project focused on repositioning a restaurant for a new demographic under a compressed timeline. The challenge wasn’t just visual refresh, but shifting perception quickly enough to support reopening momentum and renewed interest.
The work required coordination across strategy, messaging, and partnerships, with little room for misalignment.
01.the SITUATION
The restaurant was undergoing a complete rebrand, with fewer than 90 days to modernize its presence and appeal to a new audience. Existing perception no longer aligned with the direction of the brand, and visibility needed to shift quickly without losing credibility.
With reopening efforts underway, marketing decisions had immediate implications for foot traffic, awareness, and reception within the local market.
02.the DECISION
Rather than relying solely on organic messaging, the decision was made to amplify the relaunch through targeted social media marketing supported by influencer partnerships.
Influencers were selected based on alignment with the intended demographic, ensuring the brand’s new direction was introduced through voices the audience already trusted. This effort was coordinated alongside broader PR initiatives led by other team members, allowing social and press to reinforce one another during the relaunch window.
the ROLE I PLAYED
I managed social media strategy and supported influencer partnerships, scheduling, and brand voice copywriting through a white-label engagement with a local agency.
Working alongside team members leading PR efforts, I helped ensure messaging across channels felt cohesive, intentional, and aligned with the brand’s updated positioning during a critical transition period.
03.
START WITH CLARITY